How Did the League of Women Shoppers Use Their Privilege to Act in Solidarity with Workers, 1935-1948?

Abstract

       

    This document project explores a Popular Front organization, the League of Women Shoppers. The League was active from 1935 until 1949, when Red-Baiting forced the organization to disband. The League was a middle-class, feminist ally for labor, as its members used their privilege to highlight workers' struggles. Members recognized that because women did the majority of shopping, they wielded considerable influence. Through its slogan, "Use your buying power for justice," the League sought to mobilize middle-class and wealthy women as socially active consumers, reaching a membership of 25,000 in cities as diverse as San Francisco, Minneapolis, and Atlanta.

                   
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